Erin Bell joins Enterprise as an Account Director in our PR practice leading integrated campaignsApril 30, 2021
Hamilton, ON — Enterprise is pleased to announce the addition of Erin Bell as an Account Director. A sharp marketing and communications professional, Erin has a decade of experience in developing and leading public relations campaigns that help move and sway target audiences.
“Public relations has evolved beyond a one-note press release into fully integrated, multi-platform and cross functional campaigns,” said Stephen Murdoch, Vice President Public Relations at Enterprise. “Erin brings a unique understanding of how to apply digital-first thinking to ensure alignment across earned, owned and paid channels to help clients achieve KPIs and business goals.”
With a background in building and executing strategic plans, public relations mandates and leveraging brand narratives for internal and external stakeholder engagement, Erin is adept with translating a central message into something that helps clients win the day.
“Getting noticed today requires the right mix of PR tactics, social content and smart marketing plays that come together in a story well told,” said Dennis Matthews, Vice President, Communications and Marketing at Enterprise. “Erin brings both the experience and ideas to put all of these moving parts together in a way that creates a seamless experience for our clients.”
Prior to joining Enterprise, Erin worked on campaigns that ranged from local to international, for clients such as Dörken, Petro Canada Lubricants, MAAG Group, Wineries of Niagara-on-the-Lake, The Beer Store, OPI, T-FAL Union Leasing, and Mera Cannabis.