Guiding Organizational Change
We are emerging from a long period of disruption and uncertainty, but even in recovery there are challenges ahead. Rethinking operating models and business strategies could result in changes to your workforce – in size, structure or both.
Organizational change is not one size fits all. Whatever transition or restructuring your organization faces, it will require deft communications, founded on empathy, transparency and consistency.
Communication is not done in isolation. You’ll need to deal with the office grapevine, rumours and perceptions of who wins and loses in a change scenario. People keep score.
Look Inside
Our success stems from our determination to understand the motivation driving behaviour – yours and your audience’s. We go below the surface to discover the emotional and rational drivers at play in any situation.
We call this process “Look Inside” and it is at the heart of our business. We delve into the emotional drivers and barriers that motivate behavior, ensuring that transition strategies lead with empathy, recognize and shape internal culture, and overcome resistance to change.
Our Work

With more than 1,500 stores and 125,000 employees across Canada, Sobeys faced challenges as the company and industry was going through significant change. Enterprise supported a company wide restructuring effort, executing a robust integrated change management strategy centred on internal communications.
Ultimately, the change was implemented smoothly. Sobeys made Canadian Business’ 2017 Top Canadian Brand Rankings after being left off the list in previous years and was also ranked Canada’s Top Grocer in a 2018 Leger Corporate Reputation Study.

“…the collaboration and strong execution of colleagues working nationally, and the renewed confidence and vigour of the broader team, have shifted our organization from struggling to be competitive, to playing a winning game.” – Sobeys 2019 Annual Report
What Sets Us Apart
Enterprise has deep experience and expertise in internal communications and employee engagement, including mergers and acquisitions, leadership transitions, layoffs, new brand and strategy direction, physical office / workplace transitions, and reputation management.
Our campaign mindset allows for a 360-degree approach to transition that ensures we counter fear of the unknown and inspire comfort with change internally, provide support on all fronts when your internal change has external implications, and mitigate issues before they become crises.
Our Team
Over two decades, Barbara has successfully led the Enterprise team through massive changes in technology and traditional approaches to our business. As a result, Enterprise has emerged as a firm with a unique combination of experience, expertise and capabilities to help clients achieve their goals in a constantly changing world.
Margaret is our project management ace, which is why she’s been a part of so many of our campaigns. She knows planning properly, communicating clearly, and managing people well are key to getting things done right—on time and on budget.
Our Services
Media
Relations
- Narrative & messaging
- Story development
- Editorial planning
- Product placement
- Content creation
Government
Relations
- Intelligence gathering
- Advocacy campaigns
- Lobby days
- Policy analysis
- Contact plans
Creative
Content
- Video production
- Website development, UX
- Multimedia design
- Branding
- Copywriting
Influencer
Engagement
- Identification & outreach
- klear influencer software
- Content planning
- Contract negotiation
- Advertising integration
Brand
Strategy
- Positioning & value proposition
- Core narrative & key messaging
- Visual identities
- Audience mapping
- Strategy execution
Accumessage
Digital Campaigns
- Micro-targeting
- Advocacy & mobilization
- Email marketing & activation
- Website development
- Social media management
Media
Training
- Message development
- Interview techniques
- On-camera simulation
- Presentation training
- Spokesperson 101
Issues & Crisis
Management
- Strategic counsel
- Campaign war rooms
- Monitoring & analysis
- Crisis simulations
- Digital & advertising
Event
Management
- Planning & logistics
- Marketing & media relations
- Branding, design & video
- Results tracking
- Sponsorship
Advertising
- Paid social & digital display
- TV & broadcast
- Sponsored content
- AccuMessage targeting
- Out-of-home
Public & Stakeholder
Consultation
- Facilitated sessions
- Public Information Centres
- On-line consultation processes
- In-depth interviews
- Report writing
Corporate
Communications
- Internal communications
- Employer brand
- Corporate reputation
- Executive profile
- Corporate Social Responsibility