Jasmine Hermans

Digital Public Affairs Consultant

Look Inside

Jasmine combines digital savvy with public affairs chops and brings a millennial’s perspective to our work. She’s an ace digital campaigner who digs deep into analytics. But she doesn’t only live on-line. She’s also organized lobby days, had her hand in government relations and managed social media for a non-for-profit organization.

As well, she’s studied language theory. We had to ask, too: it’s about how words affect outcomes. Her first love, however, is policy and come election time, she’s often found knocking on doors or organizing events for her local Liberal candidate. In her own words, the attraction to policy is because she’s a “geek.” But come on. How many geeks were members of Canada’s junior dragon boat team?

Inside Experience

  • Worked in communications at the Ontario Principals’ Council and at a start-up agency in digital marketing
  • Advanced certification in Google analytics
  • Bachelor of Public Relations from Humber College in Toronto

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