Corporate Communications and Client Strategy Lead
Betsy is our resident corporate communications whiz. She honed her skills in brand and narrative development, we admit, at a competitor but we (and our clients) couldn’t be happier she’s brought her deep experience in reputation management and stakeholder engagement here. After arriving, she’s applied her strong stakeholder engagement skills to a variety of government consultation efforts, where she’s proved that making great connections makes for great communications.
- Extensive experience building and executing strategic plans, PR and stakeholder engagement programs, with a focus on brand narratives and employee engagement
- Helped many corporations develop brands—from core narrative to brand architecture and related assets
- Strong skills in internal communications, as well as crisis and change management strategic counsel for large companies and not-for-profits alike
- Years of experience managing complex, multi-disciplinary accounts in a wide range of industries