Katie Boothby-Kung joins Enterprise Canada to launch Sustainability Practice
Toronto, ONT. — Enterprise Canada is excited to have Katie Boothby-Kung join our growing national strategic communications team as Director of Sustainability. Katie will be building and launching a dedicated sustainability practice within Enterprise and play a dual role as Lead, Purpose-Driven Marketing at our sister agency Creative Currency.
Katie comes to Enterprise from Shopify where she helped build their social enterprise portfolio, supporting thousands of purpose driven businesses around the world. A veteran of the Prime Minister’s Office, Finance Canada and several federal ministries, Katie has a strong understanding of the players and process that drive government decision-making on a broad range of sustainability and social impact issues.
“Launching a sustainability practice is the obvious next step for us in a world where environmental, social and governance issues are dominating the corporate discussion,” said Barbara Fox, CEO of Enterprise Canada. “Katie a leader who can bring this to life for us and our clients.”
An entrepreneur at heart, Katie’s experience in sustainability runs deep. As companies seek to meet ambitious climate goals, define the future of regenerative agriculture and do right by their employees and the planet, matching communications strategies with real action can unlock true growth and change. Katie will also be joining the Creative Currency team as Lead, Purpose-Driven Marketing. In this role she will contribute to numerous client projects where social purpose meets consumer focused marketing.
“Katie is joining our team at the exact right time as today’s marketing world is about acts as much as it is about ads”, said Dennis Matthews, President of Creative Currency. “Consumers increasingly value brands with purpose and using your position of influence to drive change is what builds consumer loyalty, and that’s where her expertise comes into play.”
In the coming weeks and months, Enterprise will be sharing more about our Sustainability Practice.