Enterprise Canada Grows PR Practice

Hamilton, ON — Enterprise Canada is pleased to announce the addition of Account Executives Riley Radobenko & Bella Kuscu and intern Lilia McDonald to our growing Public Relations practice.   

As Account Executives, Riley and Bella will work directly with clients to develop and execute winning strategies to achieve their media and public relations goals.  

 “We are excited to grow our public relations team at Enterprise Canada, building a strong roster our clients can depend on for strategic counsel and forward-thinking ideas,” said Stephen Murdoch, Vice President Public Relations at Enterprise. “Riley and Bella bring the skills, experience and contacts to develop and execute engaging, fully integrated campaigns that drive earned media attention and results for our clients.”  

Riley, a graduate of the public relations program at Niagara College, and Bella, a graduate of the University of Western Ontario, are both natural storytellers who have honed their communications and marketing skills across the industry, collectively representing internationally recognized brands in consumer products, sports, entertainment, and education, with specialization in the digital tools and tactics that lead today’s public relations landscape. 

Lilia, a graduate of the Mohawk College public relations program, will be supporting the team in her role, by leveraging her experience in media monitoring, building media lists, and social media copy writing.