Casey House

With the help of EnterpriseHealth, Casey House expanded its services to begin welcoming new clients who are at risk of HIV and who have been historically underserved due systemic inequalities.  Casey House wanted to update the way it speaks about itself to better align with the communities it serves and reach a broader audience. EnterpriseHealth ran focus groups with the Casey House community members and hosted facilitated sessions with board members and leadership staff to inform updated branding to reflect its expanded services. In addition to a new core narrative and messaging, we developed a new tag line to resonate with clients and their family members, community members, and Casey House employees.