Enterprise Canada Policy on use of Artificial Intelligence Tools

Enterprise Canada is committed to staying at the forefront of innovations and trends at the intersection of strategic communications, technology and creative content. To that end, we adhere to a strict code of conduct on the use of AI software and tools for both internal and external purposes:

RESPONSIBLE AI USAGE

• Human oversight is mandatory. We will neither ship to clients nor publish any AI-generated content that hasn’t gone through human oversight and review for accuracy, bias and copyright issues. 

• We will never upload confidential client information into any AI assistant or tool. We do not upload anything into an AI tool that we would not share publicly. 

• We do not use AI for visuals in social media posts, marketing visuals, or other public-facing content without management or senior leadership review. When using AI tools, we exercise extreme caution to avoid putting our clients or their organizations at risk. 

• Every AI-generated text we develop must be checked and cross-referenced for plagiarism, copyright, and trademark infringement. 

• We always ensure that every piece of AI-generated content we produce is compliant with local, provincial or federal regulations. 

ETHICAL AI USAGE 

• We will never use AI tools to create “deepfake” style content with intent to deceive or manipulate a client, or deceive the public on behalf of a client. 

• We do not use AI tools to spread misinformation and disinformation. 

• AI tools must never be used to mimic the style of another artist. 

• We will not use AI tools to “correct” audio or visual errors in non-AI work, without prior authorization from a client. 

• Colleagues will inform each other when they’ve used generative-AI tools to create content.  Staff are responsible for tracking the provenance of their used prompts in a project tracking sheet.

GOING FORWARD

• AI tools are developing and being released into the marketplace rapidly. We will continuously monitor the state of play in the industry and make adjustments to this policy as needed.