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Alberta’s Economic Recovery Plan

Earlier today, Alberta Premier Jason Kenney and President of Treasury Board and Minister of Finance, Travis Toews, announced Alberta’s Economic Recovery Plan. It’s a detailed and comprehensive plan with a lot to unpack. Our team has put together a full analysis.

Download/View COVID-19 Provincial Measures Update Report

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Working with Matawa First Nations to Build Community-Based Infrastructure

Canadian Companies Helping to Develop Northern Ontario

TORONTO –Minawshyn Development Corporation (MDC) and Enterprise Canada Inc. have entered into Memorandums of Understanding (MOU) with Ontario Power Generation (OPG), EPCOR, and PCL Construction to collaborate on and develop community-based infrastructure projects with the Matawa First Nations member communities in northern Ontario.

The collaboration with MDC, a wholly owned corporation of the Matawa First Nations member communities, will allow for economic development and growth within the region located about 450 kilometres north of Thunder Bay.

OPG, EPCOR, PCL Construction, and Enterprise Canada are leaders in Canadian infrastructure and project origination and are proud to support the Matawa First Nations’ efforts, to play a lead role in development by working with MDC on exploring infrastructure solutions, that will benefit their communities.

“We’re excited to be working with Matawa First Nations on developing community-based projects that benefit and explore economic development in their region,” said Heather Ferguson, OPG’s SVP of Corporate Affairs. “This is a critical step towards forging a path forward in this remote region and ensuring that these communities benefit from innovative, energy-based solutions.”

“Enterprise is proud to be involved with Matawa’s regional strategy and help develop the infrastructure and services that these communities need and deserve,” said Enterprise CEO Barbara Fox. “We look forward to continuing to forge this new path forward with the Matawa member communities and Chiefs.”

“EPCOR is pleased to be a part of this alliance to explore the future of water and wastewater infrastructure services for Matawa First Nations communities,” said Steve Stanley, Senior Vice President, Commercial Services for EPCOR. “Working together, with shared values and objectives, we can move toward realizing the Matawa vision and the benefits it will bring to the region from commercial and economic development perspectives.”

“PCL is proud to work with the Matawa First Nations and their partners to support indigenous led solutions for the development and delivery of infrastructure throughout the region,” said Monique Buckberger, District Manager at PCL Construction. “PCL has a strong commitment to clients and partners who drive innovation and we look forward to supporting Matawa’s vision and goals.”

About OPG:

OPG is the largest electricity generator in the province, providing almost half the power Ontarians rely on every day. It is also one of the most diverse generators in North America with nuclear, hydro, biomass, solar and gas assets.

About Enterprise Canada Inc:

Enterprise is a national strategic communications firm founded in 1986. With more than 40 consultants drawn from senior levels in politics, government, media, marketing and business, Enterprise delivers a full range of communications, government relations, public affairs, digital and public relations services. Enterprise established its Infrastructure and Development Practice in 2018 with a team of industry leaders from across Canada to clear the way for sustainable development through partnerships that sees Indigenous Peoples and communities directing projects and opportunities that impact them directly. For more information, please visit www.enterprisecanada.com.

About EPCOR Utilities Inc:

EPCOR, through its wholly owned subsidiaries, builds, owns and operates electrical, natural gas and water transmission and distribution networks, water and wastewater treatment facilities, sanitary and stormwater systems, and infrastructure in Canada
and the United States. The Company also provides electricity, natural gas and water products and services to residential and commercial customers. EPCOR, headquartered in Edmonton, is an Alberta Top 75 employer. EPCOR’s website address is www.epcor.com.

About PCL Construction:

PCL is a group of independent construction companies that carries out work across Canada, the United States, the Caribbean, and in Australia. These diverse operations in the civil infrastructure, heavy industrial, and buildings markets are supported by
a strategic presence in more than 30 major centers. Together, these companies have an annual construction volume of $9 billion, making PCL the largest contracting organization in Canada and one of the largest in North America. Watch us build at PCL.com.

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Ontario Power Generation Logo
Enterprise Canada Logo
Epcor Logo
PCL Logo

For more information, please contact: Ontario Power Generation
416-592-4008 or 1-877-592-4008

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Matawa First Nations forge new path forward looking to major companies to assist in controlling development of community infrastructure

MEDIA ADVISORY

TORONTO, ON: Chiefs of the Matawa First Nations in Northern Ontario announced Monday they are creating a New Way Forward in developing community infrastructure in their traditional territory. Discussions are ongoing with PCL Construction, Enterprise Canada, Ontario Power Generation and EPCOR Canada to determine how best to meet the infrastructure needs in Matawa communities.

Matawa First Nations will play a lead role in developing Northern infrastructure and guiding the Emerging Northern Economy. Through new relationships with leading Canadian companies, an innovative new approach to financing and managing the construction the needs of these communities can be defined for Matawa communities who have long waited for crucial infrastructure that will bring their people the stability and hope that they deserve.

The announcement at PDAC 2020 in Toronto is the result of months of work looking at the control of development in the Matawa region while also preparing for future development needs. Matawa and these partner companies are discussing the creation of a corporation to oversee construction and financing of infrastructure across the region.

Key to the success of this commitment is that the communities themselves are moving the process forward, with decision-making power on what is built, when and how. This unique approach can allow Matawa First Nations to control development of their community infrastructure, while protecting their Inherent, Aboriginal Rights and their Homelands.

Through the assistance of the federal government—Matawa First Nations have been able to move forward on this ground-breaking new approach where Matawa communities control their future.

QUOTES:

“Government is slow to change its processes of funding for some of our basic needs and our communities do not have any more time to wait. The MOUs bring new hope and will be the faster vehicle to bring us healing and wellness through things like infrastructure development – housing, culture and language centres, improvement to schools, play equipment and recreational facilities for our children and youth.”
– Chief Judy Desmoulin, Long Lake #58 First Nation

“I think looking at the regional side, we need to work together and identify regional priorities and how they can benefit our First Nation communities. Each First Nation has their own autonomy and will benefit from our communities working together as a whole. There is a lot of work to do and the Matawa member First Nations communities will formulate the structures and distributions ourselves.”
– Chief Cornelius Wabasse, Webequie First Nation

“As of today, March 2, 2020, my community has been in a State of Emergency for 234 days and under a Boil Water Advisory for 6,788 days. We are in dire need of infrastructure of every kind, with an urgent need for adequate proper housing. With crowded conditions throughout my community, and even 18 people living in one house—we have an immediate need for 204 houses. To be able to build infrastructure in a more proactive way is a welcome opportunity to level the playing field.”
– Chief Harvey Yesno, Eabametoong First Nation

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For more information, please contact Carol Audet, Communications Manager – Matawa First Nations at (807) 632-9663 or by email at caudet@matawa.on.ca

Aeroland First Nation Logo
Constance Lake First Nation Logo
Eabametoong First Nation Logo
Ginoogaming First Nation Logo
Long Lake First Nation Logo
Marten Falls First Nation Logo
Neskantaga First Nation Logo
Nibinamik First Nation Logo
Webequie First Nation Logo

233 Courst Street South, 2nd floor
Thunder Bay, ON Canada
P7B 2X9
TEL: (807) 344-4575
TOLL FREE: 1-800-643-2249
matawa.on.ca

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Enterprise opens its newest office in downtown Hamilton, advancing its national growth strategy

HAMILTON, Ont. — Enterprise, one of Canada’s leading strategic communications firms, opened its newest office today in an historic building at 69 John Street South in the heart of downtown Hamilton.

“We are delighted to be part of this exciting fast-growing community and are proud to open a new office in this beautifully renovated building in the heart of the city. We look forward to growing with Hamilton and being part of this city’s dynamic future,” Enterprise CEO Barbara Fox said.

Hamilton will be fully integrated with Enterprise offices in downtown Toronto, Edmonton and Ottawa and is key to the firm’s national growth strategy, according to Enterprise President Jason Lietaer.

“What’s happening in Hamilton is exciting and innovative. The city is going places and many of us who are from Hamilton or nearby see a huge opportunity to work close to home and with the creative businesses and organizations that are being built in the city,” Lietaer said.

Lietaer said Enterprise would draw on the growing pool of exceptional talent in Hamilton to service clients across Canada.

Enterprise delivers a full range of strategic communications, government relations, public affairs and public relations services to some of Canada’s largest companies, governments at all levels, unions, and public sector organizations including universities, colleges, hospitals, and professional colleges and associations.

The firm has specific expertise and a proven track record in executing integrated campaigns that bring together a mix of strategies and tactics including our proprietary AccuMessage campaign technology to achieve client objectives. As part of its integrated campaign offering, the firm last fall launched the Hub at Enterprise, an in-house digital-first strategic team of designers, video producers, marketers and digital strategists who help build, shape and move public opinion.

About Enterprise

Enterprise is a national strategic communications firm founded in 1986. The firm has more than 40 consultants drawn from senior levels in politics, government, media, marketing and business to deliver a full range of communications, government relations, public affairs, digital and public relations services. For more information, please visit enterprisecanada.com, and engage socially on Twitter @EntCanada and Instagram @enterprisecanada.

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For more information, please contact:
Barbara Fox, CEO
bfox@enterprisecanada.com
(416) 706-8545

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Melissa Lantsman Joins Enterprise as Vice President, National Public Affairs

Melissa LantsmanTORONTO, ONT. — Enterprise continues to strengthen its leading national public affairs practice with the addition of Melissa Lantsman, one of Canada’s most sought-after communications strategists and political campaigners.

Taking on the role of Vice President, National Public Affairs, Melissa joins our growing team of consultants in Toronto, Ottawa, Hamilton and Edmonton from her previous role at global public relations firm Hill + Knowlton Strategies.

She also currently serves as Vice President of the Progressive Conservative Party of Ontario and was recently named to the Leader’s Advisory Council on Election Readiness.

At Enterprise, Melissa will apply her years of experience and leadership in public affairs, strategic communications, issues management and political campaigns to support our clients across Canada.

“We’re delighted to welcome Melissa to the Enterprise team as our new Vice President, National Public Affairs. With her experience and leadership in high-profile positions in the political field and the private sector, there’s no doubt Melissa will make an immediate impact in helping our clients achieve their goals. Her proven track record developing successful public affairs and communications campaigns is one of the many reasons we’re excited to have her with us.” — Enterprise CEO Barbara Fox

“Melissa is one of the best in the business. She’s a high-energy, strategic thinker who has the same campaign mindset we pride ourselves on at Enterprise. She understands business and politics and she gets what it takes to win. She’s someone you always want to have on your side and that’s why we’re so excited to have her on board.” — Enterprise President Jason Lietaer

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Barbara Fox wins BMO Entrepreneurs Award as one of Canada’s Most Powerful Women

Barbara FoxEnterprise CEO Barbara Fox is the recipient of the BMO Entrepreneurs Award and has been named as one of the Women’s Executive Network (WXN) 2019 Canada’s Most Powerful Women: Top 100 Award Winner.

The Awards celebrate Canada’s highest-achieving women in fields ranging from arts and entertainment to sports and science. They also pay tribute to outstanding women across Canada who advocate for diversity in the workforce and inspire the next generation of leaders.

“It’s an honour to be among such accomplished and inspiring women. I’ve been privileged to work with talented women throughout my career and salute both WXN and BMO for their important work to encourage women to succeed in their chosen field,” Barbara says.

Past Award winners include best-selling author Margaret Atwood, astronaut Dr. Roberta Bondar, Venture Communications CEO Arlene Dickinson, Sleep Country Canada President Christine Magee, Indigo Books & Music founder and CEO Heather Reisman, and Royal Bank of Canada Chair Kathleen Taylor.

The BMO Entrepreneurs Award, a category in Canada’s Most Powerful Women: Top 100, was established to recognize and celebrate women who have been successful in building a business.

Under Barbara’s leadership, Enterprise has grown into a national strategic communications firm by successfully navigating sweeping technological change. It recently opened a new office in Edmonton and is about to open a new office in Hamilton. The Hub at Enterprise, an in-house digital creative agency, was also launched this fall.

Her vision and leadership are responsible for the unique corporate culture at Enterprise that is the foundation of the firm’s success. It blends entrepreneurial spirit and teamwork, along with public affairs and government relations.

She is a member of the Sick Kids Hospital Vs. campaign cabinet and serves on the board of the YMCA of Greater Toronto. She has also previously served as past Chair of St. Clement’s School, a nationally recognized girls’ school, the Trillium Gift of Life Network and Crime Stoppers.

Barbara is actively involved in encouraging women to run for office and spends a significant amount of time mentoring young people, particularly young women.

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Hub launches as Enterprise’s in-house creative agency


Enterprise is a national strategic communications firm. Since digital became dominant, we’ve offered our clients access to leading strategy, campaigns and creative services. In a mobile-first world, digital and content drives communications, whether it’s corporate, public affairs or consumer brand.

Over the past year, our digital and creative teams have continued to grow—so much that we decided it’s time to call it what it is: a creative agency. A hub is the centre of activity. It’s a place of significance, where people gather, where things happen.

That’s what the Hub at Enterprise started as. It’s what we called our creative space at the firm, because it was—and is—all of those things. So when we were thinking of what to call our creative agency, it was a natural fit.

Hub at Enterprise. A creative agency.

TEAM

Hub at Enterprise is our digital-first creative team. We bring ideas and communications strategies to life. Our designers, video producers, marketers and digital strategists help build, shape and move public opinion. We use emotionally-driven content, visual storytelling and our custom AccuMessage campaign technology to win the day.


Learn More
 

Jeff Blay

Creative Director

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Andy Kolenberg

Art Director

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Jessica Paul

Web Developer

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Zubin Sanyal

Senior Strategist, Digital

Learn More
 

Michelle Hann

Senior Consultant, Digital and Communications

Learn More
 

Dylan Kocsis

Public Affairs and Digital Coordinator

Learn More
 

Jasmine Hermans

Digital Public Affairs Consultant

Learn More
 

Jaclyn Chu

Designer

Learn More
 

WHAT WE DO

Hub at Enterprise offers the following services to our clients across Canada.

AccuMessage targeting

AccuMessage digital campaigns

Video production

Video production

Multimedia design

Multimedia design

Branding

Branding

Website development

Website development

UX/UI

UX/UI

Paid social & digital display

Paid social & digital display

Micro-targeting

Micro-targeting

Advocacy & mobilization

Advocacy & mobilization

Email marketing & activation

Email marketing & activation

Social media management

Social media management

Copywriting

Copywriting

TV & broadcast

TV & broadcast

Out-of-home

Out-of-home

Sponsored content

Sponsored content

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Enterprise Adds Zubin Sanyal as Senior Strategist, Digital Campaigns

Zubin Sanyal

TORONTO — Enterprise is excited to welcome Zubin Sanyal to its creative team as Senior Strategist, Digital Campaigns, where he’ll take on a leading role in the firm’s digital advocacy and marketing programs.

Sanyal grew up online and is among Canada’s best at marketing and advertising with a specialization in targeting, lead-generation and activation. He spent more than three years managing digital advertising and fundraising campaigns for political parties, including federal Liberal candidates during the 2015 election.

Other roles included co-founding and running the small donor program for the Ontario Liberals, working with a national political party in Europe to build their email and voter identification functions from the ground up, and digital roles on municipal election campaigns in Ontario.

A graduate of the University of Ottawa’s political science and public policy joint honours program, Sanyal came to Enterprise from a marketing science company that specializes in political campaigns and helping progressive causes in Canada and around the world.

“As digital continues to change the way we approach communications and public affairs, Enterprise is also evolving by adding essential skills like Zubin’s to our creative team. He’s proven he can combine the art and science of digital marketing with knowledge of Canada’s political and business landscapes, and we couldn’t be happier he’s part of our family.” – Enterprise CEO Barbara Fox

“We’re adding to the strategic communications services we offer our clients by launching our creative agency, Hub at Enterprise. Zubin rounds out the talent we have in our creative strategists, designers, videographers and web developers, with a unique digital skillset that’s in demand.” – Dennis Matthews, Vice President, Marketing and Communications

“I had the chance to work with Zubin on a campaign and I love the creativity and strategic thinking he brings to the team. He adds a layer of digital marketing knowledge and campaign experience that will strengthen the great work we’re doing with Hub at Enterprise.” – Jeff Blay, Creative Director

Think you have what it takes to predict the outcome of the election?

The Grey Cup of politics is here at last. And we bet you’re excited, too.

If your office is anything like ours, you work with political junkies of all stripes.

That’s why it’s time to take the watercooler discussion up a notch—with Enterprise’s office pool.

So gather your politically-inclined colleagues, put some money up (or don’t) and then click to download Enterprise’s pool and get your office in the game.

May the best politico win!

Enterprise-Pool_v3

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Enterprise experts available to help voters look inside the federal election

Experts at Enterprise are available to help voters look inside the federal election—analyzing what’s working and what’s not and who’s up and who’s down. Most experts can draw on significant media experience as well as decades of experience in senior political
and marketing roles. We know topics and guests change, often at the last minute, and will do our best to meet tight deadlines with little notice. Direct contact information is provided for each expert. Enterprise experts are available by phone or email
almost anytime, and physically in Edmonton and Toronto.

Toronto-based

Jason Lietaer

One of Canada’s highest profile, most versatile pundits, Jason brings years of experience in senior roles in Conservative governments and campaign war rooms. He’s a regular commentator on television and radio and is enthusiastic on social media. Jason
is based in Toronto.
jietear@enterprisecanada.com

Dennis Matthews

Dennis is a political advertising, branding and marketing expert. His experience includes running advertising and marketing for Stephen Harper’s government and held a senior role in the 2015 Conservative campaign. He’s a frequent TV and radio commentator
and a columnist on political advertising and digital marketing trends.
dmatthews@enterprisecanada.com

Katie Heelis

Katie is Enterprise’s health practice lead and has an in-depth background in Liberal politics. Her expertise on healthcare policy and mental health is sought after by a number of Canada’s largest healthcare companies. Her past experience includes time
working for Ontario’s Minister of Health. She also managed a riding campaign for the Ontario Liberals in 2018.
kheelis@enterprisecanada.com

(Bilingual English-French) Semhar Tekeste

Semhar worked in senior roles in several ministers’ offices in the Harper government, and was responsible for Harper’s Quebec events during the 2015 election.  Today, she’s one of Enterprise’s senior public affairs consultants dealing with provincial
issues in Ontario.
stekeste@enterprisecanada.com

Jeff Blay

Jeff is creative director at Enterprise and a specialist in digital marketing and content creation, including advertising and social media for a number of mobilization and advocacy campaigns. He recently headed the digital efforts for a Toronto mayoral
campaign.
jblay@enterprisecanada.com

Sarah Del Giallo

A former journalist in both the Toronto Star and National Post newsrooms and general political news fanatic, Sarah brings her perspective from working in the media to analyze how outlets are covering the campaign and candidates.
sdelgiallo@enterprisecanada.com

Jonathan Sampson

Jonathan brings a young Conservative perspective to politics. Before joining Enterprise as a senior consultant, he put his public policy skills to work on a range of priority files working for Ontario’s Ministry of the Attorney General.
jsampson@enterprisecanada.com

Edmonton-based

Erika Barootes

Erika is the current president of the United Conservative Party of Alberta and played a key role in Jason Kenney’s recent campaign. Previous roles include managing communications in the Alberta premier’s office. She’s originally from Saskatchewan and
knows Western Canada’s DNA inside and out, including time at a leading ad agency in Edmonton.
ebarootes@enterprisecanada.com

Peter Csillag

Peter worked for Jason Kenney in three separate cabinet positions in Ottawa and in a senior role while Kenney was Alberta’s opposition leader. Originally from Alberta, Peter also worked for the BC Liberal caucus. He’s well-versed in issues management
to get through a crisis.
pcsillag@enterprisecanada.com