Enterprise Welcomes 40 Year Media Veteran Richard Brennan as Senior Media Advisor

The media training practice at Enterprise just got tougher.

Learn more about the Badger here.

Erin Bell joins Enterprise as an Account Director in our PR practice leading integrated campaigns

Hamilton, ON — Enterprise is pleased to announce the addition of Erin Bell as an Account Director. A sharp marketing and communications professional, Erin has a decade of experience in developing and leading public relations campaigns that help move and sway target audiences.

“Public relations has evolved beyond a one-note press release into fully integrated, multi-platform and cross functional campaigns,” said Stephen Murdoch, Vice President Public Relations at Enterprise. “Erin brings a unique understanding of how to apply digital-first thinking to ensure alignment across earned, owned and paid channels to help clients achieve KPIs and business goals.”

With a background in building and executing strategic plans, public relations mandates and leveraging brand narratives for internal and external stakeholder engagement, Erin is adept with translating a central message into something that helps clients win the day.

“Getting noticed today requires the right mix of PR tactics, social content and smart marketing plays that come together in a story well told,” said Dennis Matthews, Vice President, Communications and Marketing at Enterprise. “Erin brings both the experience and ideas to put all of these moving parts together in a way that creates a seamless experience for our clients.”

Prior to joining Enterprise, Erin worked on campaigns that ranged from local to international, for clients such as Dörken, Petro Canada Lubricants, MAAG Group, Wineries of Niagara-on-the-Lake, The Beer Store, OPI, T-FAL Union Leasing, and Mera Cannabis.

Manitoba Budget 2021

Today, Manitoba’s Minister of Finance, Scott Fielding, delivered the 2021 Budget, prioritizing tax relief, economic growth, and eliminating the deficit by 2029.

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Saskatchewan Budget 2021

Today, Saskatchewan’s Minister of Finance, Donna Harpauer, announced the government’s second budget released during COVID-19.

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Ontario Budget 2021

Today, Finance Minister Peter Bethlenfalvy delivered Ontario’s Action Plan: Protecting People’s Health and Our Economy. Our team put together an analysis.

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Hub at Enterprise adds digital and social media expert Ingrid Neubert to team

TORONTO, ONT. — Hub at Enterprise is excited to announce the addition of Ingrid Neubert as an Account Director in Ottawa. A digital communications specialist with extensive public affairs experience, Ingrid brings a special talent for crafting digital media strategies, leading teams and managing high profile social media assets to our growing creative agency.

“In a mobile-first world, great digital content is what gets you noticed, whether it’s corporate, public affairs or consumer brand,” said Dennis Matthews, Vice President, Marketing and Communications at Enterprise. “As we grow our creative team, Ingrid’s experience is a perfect fit to help lead accounts and craft strategies that bring campaigns to life on social media.”

Prior to joining Enterprise, Ingrid worked on Parliament Hill in government and opposition. Her experience includes time working for the Minister of Health as well as part of the digital and social media teams in the Office of the Leader of the Opposition and on two national election campaigns. You can read her full bio here: https://enterprisecanada.com/team_members/ingrid-neubert

“What excites me about Ingrid is her background in building social strategies and community managing for people and campaigns where thinking through consequence is as important as creating meaningful content,” said Jeff Blay, Creative Director at Hub at Enterprise. “She’s a social media wiz, she’s a smart communicator and she’s a creative mind who gets what it takes to break through the clutter, but also manage issues online when the stakes are high.”

Ingrid’s creative thinking, knowledge of the digital landscape and political experience gives her a unique understanding of the intersection of public policy, politics and traditional digital marketing.

Enterprise Welcomes Former Host, Media Commentator and Strategist Supriya Dwivedi

Toronto, ONT. — Enterprise Canada is thrilled to welcome former talk radio host and campaign advisor Supriya Dwivedi as a key member of our national strategic communications team. Supriya is a natural and effective communicator who will bring her extensive expertise in crisis and litigation communications, media strategy, and building stakeholder relationships to all of our integrated campaigns.

Supriya is a sought-after media commentator who appears weekly on CBC’s Power & Politics and her political insights are regularly featured in a myriad of outlets including: The Globe and Mail, The Walrus, Toronto Star, Le Monde, CNN, TVO’s The Agenda and CTV’s Question Period. Her legal and science background, provides a unique understanding of a variety of topics that permeate the news stream, allowing her to identify emerging trends before they become headlines.

“The media landscape is evolving at a record pace, from where we get our news to how we tell our stories,” said Jason Lietaer, President of Enterprise Canada. “Supriya’s experience on both sides of the lens brings invaluable insights for our clients trying to break through the noise and win over audiences.”

Supriya has a deep understanding of the public affairs space in Canada, the political players and the process that drives decision making across the country. She has served as a communications advisor for Liberal and progressive campaigns, including serving in a key senior communications and policy role for a Toronto mayoral candidate in 2014.

“At Enterprise we bring insider insight and analysis to our clients, whether that is from government, business or media,” said Barbara Fox, CEO of Enterprise Canada “Supriya’s outstanding background, combined with her natural talent and energy, make her an exciting addition to the team.”

Supriya has a Bachelor of Science (B.Sc.) from McGill University, as well as Civil law (LL.B.) and common law (J.D.) degrees from the Université de Montréal.

Enterprise Canada and Women Who Lead Launch Media Training Fellowship

Enterprise Canada and Women Who Lead create media training fellowship to address under representation of women health leaders in pandemic media coverage

March 10, 2021– Toronto, ON – On the week of International Women’s Day, Enterprise Canada, a national strategic communications firm, and Women Who Lead (WWL), a Not for Profit addressing the gap in professional development opportunities for women, are announcing a partnership to provide women in healthcare the skills they need to take their place as subject matter experts in the media through the Women in Media Fellowship.

A recent article in the Canadian Medical Association Journal, from data collected by Informed Opinions, confirmed what has been playing out in the media since March last year – that women comprise just 31% of sources quoted in major Canadian outlets addressing the COVID-19 pandemic.

“Women comprise 70% of the health workforce worldwide, our own Chief Public Health Officer is a woman, and women leaders have delivered some of the best outcomes we’ve seen in the COVID-19 pandemic. Despite this, the experts we see in the media related to COVID-19 and the pandemic are predominantly men,” said Dr. Laura Desveaux, Founder and Executive Director of Women Who Lead.   “Our vision is to equip women in healthcare with the skills and opportunities to succeed, and this partnership with Enterprise advances that vision perfectly.”

The Women in Media Fellowship will provide a series of workshops to drive a broader conversation on this important issue, connect women leaders in health care and equip fellows with the skills and tools they need to feel more confident participating in media interviews. This includes practical media training, as well as opportunities to learn directly from journalists, public relations experts and public figures.

“Enterprise offers a holistic approach to media training and we are excited to showcase our female talent as part of this exercise and help connect these women with the opportunities to put their new skills and confidence to work,” said Barbara Fox, Chief Executive Officer, Enterprise Canada.

A critical piece of this fellowship program will include the creation of a database, that can be accessed by the media, showcasing qualified women leaders in healthcare by subject matter that can be contacted for comment.

“We will not only be equipping women leaders in health care with the tools and training to confidently address the media, but putting them directly in touch with news outlets,” Katie Heelis, Vice President and Health Practice Lead, Enterprise Canada. “It is our hope that with these efforts we better reflect our health care sector when we turn on the news or open a news article.”

Enterprise Canada is committed to providing media training for other underrepresented groups in the future.

Women interested in applying to be a part of the free Women in Media Fellowship can apply here before March 31, 2021. We use the term ‘women’ inclusively and welcome all that identify as such, as well as non-binary people.

The Fellowship is limited to 30 spaces, and there will be dedicated space reserved for early to mid-career women, racialized individuals, and those that identify as having a disability or being differently-abled. All are encouraged to apply.

Enterprise expands Western Canadian presence and adds healthcare expertise with Steven McLelan and Nathan Clark

Toronto, ONT. — Enterprise is excited to announce the addition of Steven McLelan and Nathan Clark to our growing national team of strategic communication and government relations professionals.

  • Steven McLelan brings extensive experience in the policies and process that drives government decision making from his roles serving the BC Liberal Caucus in Victoria and the United Conservative Party Caucus in Edmonton. His expertise in politics and opposition research brings invaluable insight for clients looking to navigate complex issues in an increasingly political business environment.

  • Nathan Clark is a healthcare policy and politics leader having served as Chief of Staff to the Minister of Health, Seniors and Active Living in Manitoba during the COVID-19 pandemic. A passionate healthcare advocate, his background includes time at the Canadian Partnership Against Cancer and work as a political aide to the Minister of Aboriginal Affairs and Northern Development in Ottawa and two provincial Ministers in British Columbia.

“The addition of Steven and Nathan strengthen the Enterprise team at a critical time for business as the country navigates the complicated end of the COVID-19 pandemic and starts the economic recovery,” said Barbara Fox, CEO of Enterprise Canada. “Our western Canadian presence, and national healthcare practice, are key areas of growth for us and we’re proud to help our clients navigate these challenging times with an expanded team that brings a critical expertise in politics, policy and integrated public affairs campaigns.”

Steven will be based in Edmonton and Nathan in Toronto/Winnipeg. To find out more about our new team members please visit: enterprisecanada.com/talent.

Alberta Budget 2021

While Alberta’s official legislative history will record this as the third budget brought forward by Jason Kenney’s United Conservative Party Government, such a description does not do justice to the sea change that has occurred across Alberta. As a result of this transformation, the 2021 budget stands alone, and quite apart, from the government’s previous fiscal plan. Our team has put together a full analysis for you.

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