Manitoba Budget 2021

Today, Manitoba’s Minister of Finance, Scott Fielding, delivered the 2021 Budget, prioritizing tax relief, economic growth, and eliminating the deficit by 2029.

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Saskatchewan Budget 2021

Today, Saskatchewan’s Minister of Finance, Donna Harpauer, announced the government’s second budget released during COVID-19.

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Ontario Budget 2021

Today, Finance Minister Peter Bethlenfalvy delivered Ontario’s Action Plan: Protecting People’s Health and Our Economy. Our team put together an analysis.

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Hub at Enterprise adds digital and social media expert Ingrid Neubert to team

TORONTO, ONT. — Hub at Enterprise is excited to announce the addition of Ingrid Neubert as an Account Director in Ottawa. A digital communications specialist with extensive public affairs experience, Ingrid brings a special talent for crafting digital media strategies, leading teams and managing high profile social media assets to our growing creative agency.

“In a mobile-first world, great digital content is what gets you noticed, whether it’s corporate, public affairs or consumer brand,” said Dennis Matthews, Vice President, Marketing and Communications at Enterprise. “As we grow our creative team, Ingrid’s experience is a perfect fit to help lead accounts and craft strategies that bring campaigns to life on social media.”

Prior to joining Enterprise, Ingrid worked on Parliament Hill in government and opposition. Her experience includes time working for the Minister of Health as well as part of the digital and social media teams in the Office of the Leader of the Opposition and on two national election campaigns. You can read her full bio here: https://enterprisecanada.com/team_members/ingrid-neubert

“What excites me about Ingrid is her background in building social strategies and community managing for people and campaigns where thinking through consequence is as important as creating meaningful content,” said Jeff Blay, Creative Director at Hub at Enterprise. “She’s a social media wiz, she’s a smart communicator and she’s a creative mind who gets what it takes to break through the clutter, but also manage issues online when the stakes are high.”

Ingrid’s creative thinking, knowledge of the digital landscape and political experience gives her a unique understanding of the intersection of public policy, politics and traditional digital marketing.

Enterprise Welcomes Former Host, Media Commentator and Strategist Supriya Dwivedi

Toronto, ONT. — Enterprise Canada is thrilled to welcome former talk radio host and campaign advisor Supriya Dwivedi as a key member of our national strategic communications team. Supriya is a natural and effective communicator who will bring her extensive expertise in crisis and litigation communications, media strategy, and building stakeholder relationships to all of our integrated campaigns.

Supriya is a sought-after media commentator who appears weekly on CBC’s Power & Politics and her political insights are regularly featured in a myriad of outlets including: The Globe and Mail, The Walrus, Toronto Star, Le Monde, CNN, TVO’s The Agenda and CTV’s Question Period. Her legal and science background, provides a unique understanding of a variety of topics that permeate the news stream, allowing her to identify emerging trends before they become headlines.

“The media landscape is evolving at a record pace, from where we get our news to how we tell our stories,” said Jason Lietaer, President of Enterprise Canada. “Supriya’s experience on both sides of the lens brings invaluable insights for our clients trying to break through the noise and win over audiences.”

Supriya has a deep understanding of the public affairs space in Canada, the political players and the process that drives decision making across the country. She has served as a communications advisor for Liberal and progressive campaigns, including serving in a key senior communications and policy role for a Toronto mayoral candidate in 2014.

“At Enterprise we bring insider insight and analysis to our clients, whether that is from government, business or media,” said Barbara Fox, CEO of Enterprise Canada “Supriya’s outstanding background, combined with her natural talent and energy, make her an exciting addition to the team.”

Supriya has a Bachelor of Science (B.Sc.) from McGill University, as well as Civil law (LL.B.) and common law (J.D.) degrees from the Université de Montréal.

Enterprise Canada and Women Who Lead Launch Media Training Fellowship

Enterprise Canada and Women Who Lead create media training fellowship to address under representation of women health leaders in pandemic media coverage

March 10, 2021– Toronto, ON – On the week of International Women’s Day, Enterprise Canada, a national strategic communications firm, and Women Who Lead (WWL), a Not for Profit addressing the gap in professional development opportunities for women, are announcing a partnership to provide women in healthcare the skills they need to take their place as subject matter experts in the media through the Women in Media Fellowship.

A recent article in the Canadian Medical Association Journal, from data collected by Informed Opinions, confirmed what has been playing out in the media since March last year – that women comprise just 31% of sources quoted in major Canadian outlets addressing the COVID-19 pandemic.

“Women comprise 70% of the health workforce worldwide, our own Chief Public Health Officer is a woman, and women leaders have delivered some of the best outcomes we’ve seen in the COVID-19 pandemic. Despite this, the experts we see in the media related to COVID-19 and the pandemic are predominantly men,” said Dr. Laura Desveaux, Founder and Executive Director of Women Who Lead.   “Our vision is to equip women in healthcare with the skills and opportunities to succeed, and this partnership with Enterprise advances that vision perfectly.”

The Women in Media Fellowship will provide a series of workshops to drive a broader conversation on this important issue, connect women leaders in health care and equip fellows with the skills and tools they need to feel more confident participating in media interviews. This includes practical media training, as well as opportunities to learn directly from journalists, public relations experts and public figures.

“Enterprise offers a holistic approach to media training and we are excited to showcase our female talent as part of this exercise and help connect these women with the opportunities to put their new skills and confidence to work,” said Barbara Fox, Chief Executive Officer, Enterprise Canada.

A critical piece of this fellowship program will include the creation of a database, that can be accessed by the media, showcasing qualified women leaders in healthcare by subject matter that can be contacted for comment.

“We will not only be equipping women leaders in health care with the tools and training to confidently address the media, but putting them directly in touch with news outlets,” Katie Heelis, Vice President and Health Practice Lead, Enterprise Canada. “It is our hope that with these efforts we better reflect our health care sector when we turn on the news or open a news article.”

Enterprise Canada is committed to providing media training for other underrepresented groups in the future.

Women interested in applying to be a part of the free Women in Media Fellowship can apply here before March 31, 2021. We use the term ‘women’ inclusively and welcome all that identify as such, as well as non-binary people.

The Fellowship is limited to 30 spaces, and there will be dedicated space reserved for early to mid-career women, racialized individuals, and those that identify as having a disability or being differently-abled. All are encouraged to apply.

Enterprise expands Western Canadian presence and adds healthcare expertise with Steven McLelan and Nathan Clark

Toronto, ONT. — Enterprise is excited to announce the addition of Steven McLelan and Nathan Clark to our growing national team of strategic communication and government relations professionals.

  • Steven McLelan brings extensive experience in the policies and process that drives government decision making from his roles serving the BC Liberal Caucus in Victoria and the United Conservative Party Caucus in Edmonton. His expertise in politics and opposition research brings invaluable insight for clients looking to navigate complex issues in an increasingly political business environment.

  • Nathan Clark is a healthcare policy and politics leader having served as Chief of Staff to the Minister of Health, Seniors and Active Living in Manitoba during the COVID-19 pandemic. A passionate healthcare advocate, his background includes time at the Canadian Partnership Against Cancer and work as a political aide to the Minister of Aboriginal Affairs and Northern Development in Ottawa and two provincial Ministers in British Columbia.

“The addition of Steven and Nathan strengthen the Enterprise team at a critical time for business as the country navigates the complicated end of the COVID-19 pandemic and starts the economic recovery,” said Barbara Fox, CEO of Enterprise Canada. “Our western Canadian presence, and national healthcare practice, are key areas of growth for us and we’re proud to help our clients navigate these challenging times with an expanded team that brings a critical expertise in politics, policy and integrated public affairs campaigns.”

Steven will be based in Edmonton and Nathan in Toronto/Winnipeg. To find out more about our new team members please visit: enterprisecanada.com/talent.

Alberta Budget 2021

While Alberta’s official legislative history will record this as the third budget brought forward by Jason Kenney’s United Conservative Party Government, such a description does not do justice to the sea change that has occurred across Alberta. As a result of this transformation, the 2021 budget stands alone, and quite apart, from the government’s previous fiscal plan. Our team has put together a full analysis for you.

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Adam Lawson brings global production and creative experience to Hub @ Enterprise

Toronto, ONT. — Hub at Enterprise is excited to announce the addition of Adam Lawson as Director, Production and Content as part of significant expansion plans in 2021. Adam brings a keen eye for striking images and gripping stories to Enterprise’s creative team with over a decade of global experience directing narrative short form fiction, music videos and branded content.

“Creative storytelling matters more than ever and we’re thrilled to have Adam join our team to help bring ideas to life,” said Dennis Matthews, Vice President, Marketing and Communications at Enterprise. “Compelling visual content is a critical part to any creative campaign and Adam’s ability to direct winning ideas that get executed in short timelines is second to none.”

Adam is familiar with all aspects of production from concept to screen. His greatest success to date was playing a part in bringing the 2026 World Cup to North America with an emotive branded bid film celebrating the people, cultures and places of Mexico, Canada and the US.

“Adam is as talented behind the camera as he is directing and coordinating a multi-day commercial shoot. As we continue to grow our creative offering, his experience working in global markets and leading teams through creative conception to end product will benefit our team and our clients. We’re excited to have him,” said Jeff Blay, Creative Director, Hub at Enterprise.

His diverse content portfolio includes everything from health and wellness to paella. As a trusted creative partner, Adam makes sure that all our clients’ stories are brought to life in the most authentic, effective way, supporting them through every step of the process.

Adam holds a Bachelor’s Degree in Film Studies from the University of Kent.

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Barbara Fox One-on-One with Katie Heelis to Talk Her New Role, Health Care and What’s Next

I’m delighted to be here with Katie Heelis, our new vice president and the head of the rapidly growing health care practice here at Enterprise.

I would rather be celebrating this well-deserved promotion with Katie in person over lunch and a glass of champagne.

But with our Zoom reality, I’m glad we can at least have a conversation online and talk about your experience and the passion you bring to the health care practice.

For those who don’t know, Enterprise has worked in the health care sector since our firm was founded in 1986. With the transformation that was beginning in the sector, we decided to increase our focus and formalize a health care practice.

We recruited Katie two short years ago. Since then, she has led our healthcare clients through incredible change.

She has delivered results that saw nearly $1 billion in investments for the health sector – for more testing, public education, PPE, and more supports including mental health supports.

Katie brings a rare combination of deep sector knowledge and an understanding of public policy and politics. She is trusted and respected by both federal and provincial governments – elected representatives and civil servants.

She is an exceptional resource for our clients and for governments.

And she is a perfect fit with Enterprise.

I could go on, but I want to let Katie speak for herself.

Barbara Fox, CEO, Enterprise Canada: You started your career in health as an issues manager for Dr. Eric Hoskins, the former Ontario Minister of Health and Long-Term Care. What drew you to that role?

Katie Heelis, Vice President, Health Practice Lead, Enterprise Canada: My background is in public policy and I’ve always been passionate about public health. I was drawn to work in government, and for the Minister, because I saw it as an opportunity to be at the heart of decision making in our health system. Eric has a strong track record of being an advocate for public health, in Canada and internationally, and I saw a lot of alignment with our values.

BF: You have seamlessly made the transition from government to consulting. What were some of the main challenges you saw and wanted to address for the healthcare sector as a public affairs professional?

KH: After spending years at the Ministry of Health I knew I wasn’t ready to walk away from the health sector. I felt like we had made progress on some fronts, but there were still so many areas of our health system that needed improvement. Moving to consulting, and working for Enterprise, I saw it as an opportunity to try and help government solve these problems from the outside with an insider’s perspective.

Particularly, I worked on the mental health file in government, a file that historically has not received the attention it deserves. This was one area where I knew I wanted to focus to help improve access. Thankfully, Enterprise is fully supportive of me in this and as a result, many of our first clients were non-for-profits in the mental health sector.

BF: It’s just over a year since the first case of COVID-19 was reported in Canada. What were the biggest challenges to the sector in the last year and going forward, what are the key issues that need to be addressed?

KH: Since day one of the pandemic, the health system has been in crisis mode – fighting COVID-19 while trying to maintain continuity of care. Pre-pandemic our system typically ran at full capacity on a good day and that was severely disrupted. People are still having heart attacks, being diagnosed with cancer and getting in accident, while others skipped doctors’ appointments and had their surgeries delayed. There are real consequences for all of these events.

The immediate question is how can we make up for time lost to the pandemic? We need to be able to quickly pivot from COVID-19 to a recovery plan that expedites depleting the backlog of healthcare procedures the pandemic has created.

Looking ahead, it is clear that we need to build our health care system to be even stronger for the future and we need to build a strong life sciences, biomedical and pharmaceutical industry in Canada.

We also need to increase hospital capacity, modernize and transform long-term care, think digital and virtual where possible, and invest domestically to ensure a stable healthcare supply chain for the future.

We’re lucky in Canada to have some of the best health workers, training institutions, hospitals and experts in the world – whether it’s our nurses, doctors and PSWs or epidemiologist, biomedical engineers or researchers. We have what we need right here to build back our health system even better, but it will take a coordinated effort from governments and substantial and sustainable investments to ensure our health system is ready for the future.

BF:  From your perspective, what would you say are your greatest accomplishments over your time at Enterprise?

I am most proud of building this practice from the ground up, with Barbara and Jason [Lietaer, President of Enterprise.]

Two years ago, we had one or two health clients but today we serve dozens of health clients on any given day. We’ve reached the point where our reputation of building winning strategies for clients speaks for itself, and now some of the biggest health organizations in the world are knocking on our door.

Supporting clients through the pandemic has also been a career highlight for me. As a former issues and crisis manager, I don’t do well sitting back and watching a crisis unfold. I need to be a part of finding and offering solutions.

For our health clients who are on the frontlines fighting this pandemic every day, exhausted and burnt out, it’s been rewarding to do a small part behind the scenes to help them do their job best. Since the start of the pandemic, we helped bring PPE to Canada, we supported clients to get COVID testing devices approved, and we’ve advocated for better wages and protections for health workers. Knowing that we’ve helped people working on the frontlines, even in just a small, small way, that’s the highlight for me.

BF: You know the entire team adores you and for good reason. You’re smart, dedicated, organized, a natural leader and of course, just fun to be around. Describe what Enterprise means to you, on a personal level.

It sounds corny but Enterprise really is like a family. It’s the people who make this place what is it.

Every day, I get to learn from the best writers, digital experts, marketing pros, government relations and public relations stars in Canada. And they are all right here on my own team just a Zoom away.

We often (always) work long days but when you’re working with a team that is as good as ours it doesn’t feel like work.

Knowing that whatever I do or whatever I need (in both my work and personal life) will be supported, not only by Barbara and Jason but the whole team, has given me the confidence to dream big and to go after what I want. I think that’s why the Health Practice is where it’s at today and that’s a testament to Barbara and Jason, but also the whole Enterprise team who work-in and day-out to build each other up.

BF: Thank you Katie. Our team prides itself on doing good and meaningful work that makes a difference in people’s lives. We all look forward to working with you to continue doing this and building the Enterprise health practice.