Media Training

Our Work

3

What Sets Us Apart

With several former journalists on staff, and political staff who’ve dealt with media from the other side, our media training is unparalleled. We have provided expert advice and training for hundreds of high-level spokespeople– including Prime Ministers, Premiers, political party leaders, election candidates, senior civil servants, agency heads, c-suite executives, and business and association leaders – across Ontario, nationally and internationally.

Enterprise training sessions are all about strategy. Our media training is not just about practicing to answer questions — it is holistic, taking into account all of the issues and factors that enable strong, successful message delivery to your target audiences.

Our Team

Sarah Del Giallo

Director, Strategic Communications & Corporate Reputation Management

Frontline knowledge of the inner workings of modern journalism, media consumption, demographic outreach and the power of effective communication. Prior to joining Enterprise, held positions at the Toronto Star, National Post and Microsoft Canada.

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Jason Lietaer

President

Veteran of campaign war rooms and a regular guest commentator on CBC’s Power and Politics, CTV’s Power Play and other public affairs broadcasts. Unique insights into the use of strategic communications in a campaign situation

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Dave Sieger

Principal

Former national broadcast journalist with a strong background in corporate and political communications. More than 20 years at Enterprise spearheading multi-faceted communications, advocacy and public affairs projects.

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Our Services

Media Relations

Media
Relations

  • Narrative & messaging
  • Story development
  • Editorial planning
  • Product placement
  • Content creation
Government Relations

GOVERNMENT
RELATIONS

  • Intelligence gathering
  • Advocacy campaigns
  • Lobby days
  • Policy analysis
  • Contact plans
Creative Content

CREATIVE
CONTENT

  • Video production
  • Website development, UX
  • Multimedia design
  • Branding
  • Copywriting
Influencer Engagement

INFLUENCER
ENGAGEMENT

  • Identification & outreach
  • klear influencer software
  • Content planning
  • Contract negotiation
  • Advertising integration
Brand Strategy

BRAND
STRATEGY

  • Positioning & value proposition
  • Core narrative & key messaging
  • Visual identities
  • Audience mapping
  • Strategy execution
Accumessage Digital Campaigns

ACCUMESSAGE
DIGITAL CAMPAIGNS

  • Micro-targeting
  • Advocacy & mobilization
  • Email marketing & activation
  • Website development
  • Social media management
Media Training

MEDIA
TRAINING

  • Message development
  • Interview techniques
  • On-camera simulation
  • Presentation training
  • Spokesperson 101
Influencer Engagement

ISSUES & CRISIS
MANAGEMENT

  • Strategic counsel
  • Campaign war rooms
  • Monitoring & analysis
  • Crisis simulations
  • Digital & advertising
Event Management

EVENT
MANAGEMENT

  • Planning & logistics
  • Marketing & media relations
  • Branding, design & video
  • Results tracking
  • Sponsorship

ADVERTISING

  • Paid social & digital display
  • TV & broadcast
  • Sponsored content
  • AccuMessage targeting
  • Out-of-home
Public & Stakeholder Consultation

PUBLIC & STAKEHOLDER
CONSULTATION

  • Facilitated sessions
  • Public Information Centres
  • On-line consultation processes
  • In-depth interviews
  • Report writing
Corporate Communications

CORPORATE
COMMUNICATIONS

  • Internal communications
  • Employer brand
  • Corporate reputation
  • Executive profile
  • Corporate Social Responsibility

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