Media Training
Our Work
“Many said it was one of the best training workshops they had ever attended and that the training was very valuable in their role as local leaders. Honestly, we’ve never had such raves from our [members] who tend to be very reserved.”
– Valerie Dugale
Media Relations & Communications, Elementary Teachers Federation of Ontario
“We were quite impressed with their subject matter expertise, as well as their creative and effective training methods and tools. Definitely one of the most beneficial training sessions I have attended. I have personally taken a lot from it and have started applying key learnings in my role. ”
– Samer Abou-Sweid
Vice-President, Bluewater Health
“Exceptional training for veteran and new candidates alike. The Enterprise sessions are interactive, engaging and build the confidence needed to face the media and the public. ”
– Jason Kenney
Premier of Alberta
What Sets Us Apart
With several former journalists on staff, and political staff who’ve dealt with media from the other side, our media training is unparalleled. We have provided expert advice and training for hundreds of high-level spokespeople– including Prime Ministers, Premiers, political party leaders, election candidates, senior civil servants, agency heads, c-suite executives, and business and association leaders – across Ontario, nationally and internationally.
Enterprise training sessions are all about strategy. Our media training is not just about practicing to answer questions — it is holistic, taking into account all of the issues and factors that enable strong, successful message delivery to your target audiences.
Our Team
Vice-President, Strategic Communications & Corporate Reputation Management
Frontline knowledge of the inner workings of modern journalism, media consumption, demographic outreach and the power of effective communication. Prior to joining Enterprise, held positions at the Toronto Star, National Post and Microsoft Canada.
President
Veteran of campaign war rooms and a regular guest commentator on CBC’s Power and Politics, CTV’s Power Play and other public affairs broadcasts. Unique insights into the use of strategic communications in a campaign situation
Principal
Former national broadcast journalist with a strong background in corporate and political communications. More than 20 years at Enterprise spearheading multi-faceted communications, advocacy and public affairs projects.
Our Services
Media
Relations
- Narrative & messaging
- Story development
- Editorial planning
- Product placement
- Content creation
GOVERNMENT
RELATIONS
- Intelligence gathering
- Advocacy campaigns
- Lobby days
- Policy analysis
- Contact plans
CREATIVE
CONTENT
- Video production
- Website development, UX
- Multimedia design
- Branding
- Copywriting
INFLUENCER
ENGAGEMENT
- Identification & outreach
- klear influencer software
- Content planning
- Contract negotiation
- Advertising integration
BRAND
STRATEGY
- Positioning & value proposition
- Core narrative & key messaging
- Visual identities
- Audience mapping
- Strategy execution
ACCUMESSAGE
DIGITAL CAMPAIGNS
- Micro-targeting
- Advocacy & mobilization
- Email marketing & activation
- Website development
- Social media management
MEDIA
TRAINING
- Message development
- Interview techniques
- On-camera simulation
- Presentation training
- Spokesperson 101
ISSUES & CRISIS
MANAGEMENT
- Strategic counsel
- Campaign war rooms
- Monitoring & analysis
- Crisis simulations
- Digital & advertising
EVENT
MANAGEMENT
- Planning & logistics
- Marketing & media relations
- Branding, design & video
- Results tracking
- Sponsorship
ADVERTISING
- Paid social & digital display
- TV & broadcast
- Sponsored content
- AccuMessage targeting
- Out-of-home
PUBLIC & STAKEHOLDER
CONSULTATION
- Facilitated sessions
- Public Information Centres
- On-line consultation processes
- In-depth interviews
- Report writing
CORPORATE
COMMUNICATIONS
- Internal communications
- Employer brand
- Corporate reputation
- Executive profile
- Corporate Social Responsibility