Media Training

Media and performance coaching is one of Enterprise’s core businesses. Our carefully-refined approach is designed to build individual confidence for effective message delivery, whether you’re promoting new initiatives and announcements or strategically managing issues and tough questions.

Our training goes beyond media interviews to keep spokespeople on solid footing with any audience. It applies to speeches, panels, staff meetings, sales pitches, even cocktail parties — any time you need to make a strong impression and get a message across.

Look Inside

Our success stems from our determination to understand the motivation driving behaviour – yours and your audience’s. We go below the surface to discover the emotional and rational drivers at play in any situation.

We call this process “Look Inside” and it is at the heart of our business. Journalists are looking for stories that resonate with their readers, viewers, listeners and followers; emotion is the — often subconscious — driver of this.

Our Work

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What Sets Us Apart

With several former journalists on staff, and political staff who’ve dealt with media from the other side, our media training is unparalleled. We have provided expert advice and training for hundreds of high-level spokespeople– including Prime Ministers, Premiers, political party leaders, election candidates, senior civil servants, agency heads, c-suite executives, and business and association leaders – across Ontario, nationally and internationally.

Enterprise training sessions are all about strategy. Our media training is not just about practicing to answer questions — it is holistic, taking into account all of the issues and factors that enable strong, successful message delivery to your target audiences.

Our Team

Sarah Del Giallo

Senior Consultant, Corporate Affairs & Communications

Frontline knowledge of the inner workings of modern journalism, media consumption, demographic outreach and the power of effective communication. Prior to joining Enterprise, held positions at the Toronto Star, National Post and Microsoft Canada.

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Jason Lietaer

President

Veteran of campaign war rooms and a regular guest commentator on CBC’s Power and Politics, CTV’s Power Play and other public affairs broadcasts. Unique insights into the use of strategic communications in a campaign situation

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Dave Sieger

Principal

Former national broadcast journalist with a strong background in corporate and political communications. More than 20 years at Enterprise spearheading multi-faceted communications, advocacy and public affairs projects.

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Our Services

Media
Relations

  • Narrative & messaging
  • Story development
  • Editorial planning
  • Product placement
  • Content creation

Government
Relations

  • Intelligence gathering
  • Advocacy campaigns
  • Lobby days
  • Policy analysis
  • Contact plans

Creative
Content

  • Video production
  • Website development, UX
  • Multimedia design
  • Branding
  • Copywriting

Influencer
Engagement

  • Identification & outreach
  • klear influencer software
  • Content planning
  • Contract negotiation
  • Advertising integration

Brand
Strategy

  • Positioning & value proposition
  • Core narrative & key messaging
  • Visual identities
  • Audience mapping
  • Strategy execution

Accumessage
Digital Campaigns

  • Micro-targeting
  • Advocacy & mobilization
  • Email marketing & activation
  • Website development
  • Social media management

Media
Training

  • Message development
  • Interview techniques
  • On-camera simulation
  • Presentation training
  • Spokesperson 101

Issues & Crisis
Management

  • Strategic counsel
  • Campaign war rooms
  • Monitoring & analysis
  • Crisis simulations
  • Digital & advertising

Event
Management

  • Planning & logistics
  • Marketing & media relations
  • Branding, design & video
  • Results tracking
  • Sponsorship

Advertising

  • Paid social & digital display
  • TV & broadcast
  • Sponsored content
  • AccuMessage targeting
  • Out-of-home

Public & Stakeholder
Consultation

  • Facilitated sessions
  • Public Information Centres
  • On-line consultation processes
  • In-depth interviews
  • Report writing

Corporate
Communications

  • Internal communications
  • Employer brand
  • Corporate reputation
  • Executive profile
  • Corporate Social Responsibility

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