Media Training

Media and performance coaching is one of Enterprise’s core businesses. Our carefully-refined approach is designed to build individual confidence for effective message delivery, whether you’re promoting new initiatives and announcements or strategically managing issues and tough questions.

Our training goes beyond media interviews to keep spokespeople on solid footing with any audience. It applies to speeches, panels, staff meetings, sales pitches, even cocktail parties — any time you need to make a strong impression and get a message across.

Look Inside

Our success stems from our determination to understand the motivation driving behaviour – yours and your audience’s. We go below the surface to discover the emotional and rational drivers at play in any situation.

We call this process “Look Inside” and it is at the heart of our business. Journalists are looking for stories that resonate with their readers, viewers, listeners and followers; emotion is the — often subconscious — driver of this.

Our Work


What Sets Us Apart

With several former journalists on staff, and political staff who’ve dealt with media from the other side, our media training is unparalleled. We have provided expert advice and training for hundreds of high-level spokespeople– including Prime Ministers, Premiers, political party leaders, election candidates, senior civil servants, agency heads, c-suite executives, and business and association leaders – across Ontario, nationally and internationally.

Enterprise training sessions are all about strategy. Our media training is not just about practicing to answer questions — it is holistic, taking into account all of the issues and factors that enable strong, successful message delivery to your target audiences.

Our Team

Sarah Del Giallo

Director, Strategic Communications & Corporate Reputation Management

Frontline knowledge of the inner workings of modern journalism, media consumption, demographic outreach and the power of effective communication. Prior to joining Enterprise, held positions at the Toronto Star, National Post and Microsoft Canada.

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Jason Lietaer


Veteran of campaign war rooms and a regular guest commentator on CBC’s Power and Politics, CTV’s Power Play and other public affairs broadcasts. Unique insights into the use of strategic communications in a campaign situation

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Dave Sieger


Former national broadcast journalist with a strong background in corporate and political communications. More than 20 years at Enterprise spearheading multi-faceted communications, advocacy and public affairs projects.

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Our Services


  • Narrative & messaging
  • Story development
  • Editorial planning
  • Product placement
  • Content creation


  • Intelligence gathering
  • Advocacy campaigns
  • Lobby days
  • Policy analysis
  • Contact plans


  • Video production
  • Website development, UX
  • Multimedia design
  • Branding
  • Copywriting


  • Identification & outreach
  • klear influencer software
  • Content planning
  • Contract negotiation
  • Advertising integration


  • Positioning & value proposition
  • Core narrative & key messaging
  • Visual identities
  • Audience mapping
  • Strategy execution

Digital Campaigns

  • Micro-targeting
  • Advocacy & mobilization
  • Email marketing & activation
  • Website development
  • Social media management


  • Message development
  • Interview techniques
  • On-camera simulation
  • Presentation training
  • Spokesperson 101

Issues & Crisis

  • Strategic counsel
  • Campaign war rooms
  • Monitoring & analysis
  • Crisis simulations
  • Digital & advertising


  • Planning & logistics
  • Marketing & media relations
  • Branding, design & video
  • Results tracking
  • Sponsorship


  • Paid social & digital display
  • TV & broadcast
  • Sponsored content
  • AccuMessage targeting
  • Out-of-home

Public & Stakeholder

  • Facilitated sessions
  • Public Information Centres
  • On-line consultation processes
  • In-depth interviews
  • Report writing


  • Internal communications
  • Employer brand
  • Corporate reputation
  • Executive profile
  • Corporate Social Responsibility

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