Health Practice

The Canadian healthcare industry faces a unique set of challenges compared to any other industry today and cannot be lumped into a one-size-fits-all public or government affairs approach.

At Enterprise, we have created a dedicated healthcare practice to support organizations across Canada to navigate a time of transformational change in the post-COVID-19 landscape.

Look Inside

Public policy issues are emotional. This is especially true in health care, where life and death decisions are made every day and virtually every change in the system is felt by patients, families and professionals on a deeply personal level.

Our success stems from our determination to understand the motivation driving behaviour – yours and your audience’s. We go below the surface to discover the emotional and rational drivers at play in any situation.

We call this process “Look Inside” and it is at the heart of our business. We look inside the minds of your audiences, whether staff, government, or patients, identifying the factors that influence their actions and crafting strategies that resonate in a way that drives these audiences to take action.

Our Work


What Sets Us Apart

Enterprise has extensive experience working in every part of the the healthcare sector. We have worked with hospitals, advocacy groups, professional colleges and associations, pharmacies, pharmaceutical companies, medical device companies and others in the healthcare sector to deliver results when they needed it most, including during the COVID-19 pandemic.

We have developed and successfully executed strategies to secure funding, protect reputations, improve relationships with governments, and build public and political support.

Our Team

Katie Heelis

Vice President, Healthcare

Few policy areas are as complex as health care. So it’s a good thing Katie’s strong policy background, deep experience in the sector, and talent as an issues manager help clients find their way around. Combining strong relationships with key decision makers and a keen strategic mind, Katie brings a unique lens to our work that health care agencies, not-for-profits, and companies depend on more and more.

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Carly Ellis

Senior Consultant

Some say the best way of learning is by doing and Carly has been working within the health care system for over six years. Carly’s ability to strategize, activate stakeholders and execute on a plan supports health care agencies, not-for-profits and companies progress their agendas.

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Nathan Clark

Senior Consultant

For any outsider, the intricates of Canada’s health care system can be almost impossible to comprehend. Nathan has a deep passion for improving the system and is equipped with knowledge of the many key players and influencers at both the provincial and federal levels of government. In addition, Nathan’s experience working in Manitoba and British Columbia, as well as the many relationships developed as a result, provides valuable insight to clients who are interested in growing their presence in Western Canada.

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Our Services


  • Narrative & messaging
  • Story development
  • Editorial planning
  • Product placement
  • Content creation


  • Intelligence gathering
  • Advocacy campaigns
  • Lobby days
  • Policy analysis
  • Contact plans


  • Video production
  • Website development, UX
  • Multimedia design
  • Branding
  • Copywriting


  • Identification & outreach
  • klear influencer software
  • Content planning
  • Contract negotiation
  • Advertising integration


  • Positioning & value proposition
  • Core narrative & key messaging
  • Visual identities
  • Audience mapping
  • Strategy execution

Digital Campaigns

  • Micro-targeting
  • Advocacy & mobilization
  • Email marketing & activation
  • Website development
  • Social media management


  • Message development
  • Interview techniques
  • On-camera simulation
  • Presentation training
  • Spokesperson 101

Issues & Crisis

  • Strategic counsel
  • Campaign war rooms
  • Monitoring & analysis
  • Crisis simulations
  • Digital & advertising


  • Planning & logistics
  • Marketing & media relations
  • Branding, design & video
  • Results tracking
  • Sponsorship


  • Paid social & digital display
  • TV & broadcast
  • Sponsored content
  • AccuMessage targeting
  • Out-of-home

Public & Stakeholder

  • Facilitated sessions
  • Public Information Centres
  • On-line consultation processes
  • In-depth interviews
  • Report writing


  • Internal communications
  • Employer brand
  • Corporate reputation
  • Executive profile
  • Corporate Social Responsibility

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