988

Awareness Campaign

EnterpriseHealth and Creative Currency supported the successful launch of Canada’s first three-digit suicide crisis helpline, 9-8-8. EnterpriseHealth developed a cohesive brand and communications plan with targeted messaging for people in distress, produced branded creative assets, and created media relations materials for a national technical briefing with CAMH and the Public Health Agency of Canada. A targeted paid media campaign that included attention-grabbing video content produced by Creative Currency educated Canadians about the new hotline. The launch generated extensive national media coverage and established 9-8-8 as a trusted resource for those in crisis.