Barbara Fox helps launch YMCA GTA Sweat for Good campaign

January 17, 2018

Enterprise CEO Barbara Fox recently participated in the YMCA of Greater Toronto (GTA) largest exercise ball demonstration/class, helping break the GUINNESS WORLD RECORDS™ title.

The record-breaking event was held on Jan. 11 to launch the organization’s “Sweat For Good” campaign, which Barbara is proudly supporting through her work on the YMCA GTA Board. Children, adults and fitness enthusiasts from across the city gathered to sweat the morning away in support of the campaign aimed at raising awareness about social issues.

“I’m honoured to be on the Board and a part of this campaign,” Fox says. “It’s an excellent cause and participating in a GUINNESS WORLD RECORD-breaking exercise class was a fun, fitting way to kick things off.”

According to the Sweat For Good webpage, sweat is universal; everyone can relate to it. No matter your gender, ethnicity, age, race, sexual orientation, religion, income level, size or shape, everybody’s sweat is the same. But when you break it at the Y, it means more: it’s for positive change, for belonging, for potential, for hope, for diversity, for dignity. When people sweat together, they Sweat For Good – for the strength, drive and commitment behind all the social good that makes the YMCA possible.

The above video compilation from the event showcases the many dedicated people who came out to help break the record and Sweat For Good. For more information on the campaign, visit

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