As Ontario’s oldest public relations firm, Enterprise Canada has helped build modern public relations in Canada. Led by a team of former journalists and strategic communicators, we develop smart, unique and, above all, effective public relations campaigns and strategies.
We understand that any successful campaign must create excitement and, ultimately, news. And with the rise of social media and the 24/7 news cycle, public relations has never played a more vital role in the success of an organization.
“Marketing has entered the era of public relations. All the recent marketing successes have been PR successes.”
- The Fall of Advertising and the Rise of Public Relations – Al Reis
Rather than trying to develop a “one-size-fits-all” strategy, our proprietary approach to public relations, coined the ATOM Formula, is based on the belief that unique strategies tailored to specific audiences are the most effective way of building a communications strategy.
Audience – who are you speaking to, based on demographics, relationships with the organization and particular interests.
Tools – the vehicles available by which the target audience receives its information.
Objectives – what you want the audience to think, feel and do when they receive the information.
Messages – the words, images and tactics to achieve the desired result.