Spearheading integrated campaigns and strategy, Lindsay pushes the boundaries of traditional communications and leverages digital, data and messaging to find and persuade audiences online and off. Lindsay has worked and led campaigns across Canada, pioneering the digital public affairs space for almost a decade.
WHAT DRIVES ME
“At the foundation of communications is strategy — understanding who we are talking to and what will move them. In today’s environment, we have more ways than ever to reach the right people, at the right time with the right message. This can be overwhelming, but this challenge is what drives me every day.
To be successful, we have to re-imagine the communications landscape. I’m driven by challenging the traditional notions of campaigns, advertising and public relations—and the old walls that have separated these services. I find new ways to speak directly to the people who matter, blurring the lines between communications fields that haven’t changed for decades. Every new client or new issue is an opportunity for us to rewrite the rules.”
- Leading digital communicator for close to a decade that has pushed traditional campaign boundaries in public affairs, public relations and digital.
- Extensive experience planning and executing some of Canada’s most high-profile and issues-charged campaigns.
- Media commentator on digital communications, social media, strategy and crisis management.