Jason Lietaer


President

 416-586-1474  647-802-8381

LOOK INSIDE 

Specializing in branding, crisis response, issues management and strategic communications, Jason plays a leading role in developing and executing winning outreach strategies to help our clients achieve success in the public policy arena. He draws on his extensive experience working in senior government roles and inside campaign war rooms for federal and provincial elections.

WHAT DRIVES ME

“Public affairs and communications revolves around finding innovative and lasting ways to overcome barriers, conflicts or complex issues. In today’s technology-driven world, the landscape is constantly changing. Influencer outreach, digital activations, geo-targeting—these are phrases that didn’t exist a decade ago.

What drives me is staying ahead of the game—finding new and cutting-edge tools, methods and strategies to get in front of an issue, evade a potential crisis or advance your message and help achieve your objectives.”

INSIDE EXPERIENCE 

  • Former Executive Director of the Conservative Resource Group, reporting to the Prime Minister and providing cutting-edge research, marketing and communications tools to the federal Conservative caucus.
  • Extensive experience on Parliament Hill in the Prime Minister’s Office and at Queen’s Park, including in senior positions in the Premier’s office and with a senior cabinet minister.
  • Played key roles as a campaign strategist for federal and provincial election campaigns.
  • Regular political commentator for a number of national media outlets including CBC, CTV, Macleans, Everything is Political and The National Post.