Specializing in content creation, press events, and influencer and media relations, Erika plays a key role in supporting, developing, and executing public relation strategies that increase brand awareness, engagement and trust.
A Business Communications graduate from Brock University, with a Graduate Certificate in Public Relations from Niagara College, Erika is constantly engaging with media, influencers and consumers to place her clients in their desired spotlight.
WHAT DRIVES ME
“Our clients come to us because they have a problem that needs fixing or a gap that needs to be filled. It is our responsibility as PR practitioners to establish a relationship and a one-on-one conversation between our clients and their target audience.
Every client has their own story and as strategic thinkers and creative storytellers, we are responsible for telling these stories and ensuring they are heard.
I am driven by success and growth—both of my client and myself. I come to work every day ready to take on a new challenge and work as hard as I can to help my clients achieve their objectives. As my clients grow, so do I both personally and professionally.”
- Erika has managed several client accounts including Pick Ontario, Veggielicious and Toronto’s Veg Food Fest, Smilezone Foundation and Margaret’s Legacy.
- She also plays a key supporting role in accounts including but not limited to Armor All, Xerox Canada, Great Blue Resorts, Canada Blooms and Downtown Yonge BIA.
- Her efforts have garnered national media placements in large publications including Canadian Living, Canoe Travel, TSN, Breakfast Television, Canadian Business Journal, CBC, and Huffington Post, among others.
- Personal anecdote: Erika was born in Colombia and currently lives in the Niagara region. She has a passion for pop culture, Latin languages, travelling and wine.