Enterprise’s Kathryn Lawler Wins Public Relations Award at 2017 CPRS ACE Awards Gala

Enterprise public relations and public affairs coordinator Kathryn Lawler was recognized for her public relations work at the Canadian Public Relations Society’s (CPRS) 2017 ACE Awards Gala.

The annual event  celebrates the best public relations practitioners in the Greater Toronto Area, recognizing communications campaigns in various categories, including events, media relations, digital media and student accomplishments.

Lawler, who joined the firm in September 2016, was part of a group of Humber College graduates that received a Bronze award in the Student Public Relations Communications Plan of the Year category for their work on Winners’ Millennial Success campaign. The award recognizes a student or student group for excellence in communications planning.

TJX Canada asked Humber public relations graduate students to create an integrated marketing communications plan aimed at evolving Winners’ perception among millennials. Lawler’s group developed a plan that included media relations, social media, experiential and events components.

The group was chosen as the top student pitch of their section and went on to pitch TJX Canada’s Executive Suite. Some of their ideas have since been implemented by the company, including elements of the group’s Snapchat strategy.

Since joining Enterprise, Lawler has played a key role in various public relations, digital, issues management and public affairs projects for a wide-range of the firms’ clients.

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