Enterprise heads to Vancouver for Push for Change Finale

Enterprise’s Kathryn Lawler is spending the week on the west coast to assist with the final leg of The Push for Change, a cross-Canada walk for youth homelessness, which wraps up this week in Vancouver.

Founded by Joe Roberts, who was homeless as a youth but turned his life around to become a CEO, The Push for Change helps raise awareness and funds for the 35,000 Canadian youth still living on the streets.

“I’m so glad to have been a part of something so crucial to Canadians,” said Lawler, who’s been working closely with one of Joe’s largest supporters and sponsors, The United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry (UA Canada), which has been instrumental in helping The Push for Change rally support across the country. “The support Joe has received so far from local residents, media, government officials and organizations like UA Canada has been amazing.”

Lawler will be present as Joe’s walk comes to a close and will be documenting her time in Vancouver with The Push for Change online. Follow her on Twitter and Instagram @kathrynlawlr for updates from her trip, in addition to Enterprise’s Twitter and Instagram.

The walk is personal for Joe, who was once homeless and a frequent drug user on the streets of Vancouver. Through the help of a police officer, hockey coach and his mother, Joe was able to get clean, return to school and make his first million by 35.

Lawler and Enterprise have worked together with The Push for Change team to garner massive media coverage across the country in the past twelve months. The efforts have resulted in more than 480 media hits and more than 82 million media impressions since August alone, and are set to reach higher numbers as the walk culminates this week.

Raising more than $500,000, Joe has been endorsed by Prime Minister Justin Trudeau, named one of Shaw’s 50 Outstanding Canadians and has engaged in more than 500 community events across the country since beginning his walk on May 1, 2016 in St. John’s, Nfld.

Alongside thousands of expected supporters, Joe will complete his final nine kilometres through downtown Vancouver on Sept. 29 – a major milestone for Joe and all who’ve supported the initiative.

“This project will always be close to my heart,” Lawler said. “It’s not everyday that you get to be part of such a special movement. My favourite memories are talking to journalists and helping tell the story about the impact Joe is having on Canadians and beyond. We’re so lucky to have an advocate like him doing something so positive.”

More information on The Push for Change can be found here.

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