David Sieger


Principal

 647-260-4010  416-453-0593

LOOK INSIDE 

Dave is an adept writer and meticulous project manager who spearheads multi-layered communications strategies, weaving together messages, images, issues and channels to connect with diverse audiences. He oversees Enterprise’s event management practice and has a keen understanding of project management and logistics.

WHAT DRIVES ME

“Developing and executing communications strategies requires a combination of right-brain creativity and left-brain logic. I am driven by getting both halves right—creating great messaging and ensuring it is well-delivered.

To achieve that balance, I have long followed what I call the “ATOM” Strategy – Audiences (who we’re trying to reach), Tactics (how we reach them), Objectives (what we want them to do, think or feel) and Measurement (tracking the results and adjusting as needed).”

INSIDE EXPERIENCE 

  • Former national broadcast journalist, nominated for an ACTRA award for radio documentary writing and producing.
  • Served as Deputy Press Secretary for the Ontario Liberals.
  • More than 20 years at Enterprise in a senior consulting role for numerous private companies, government ministries and agencies, school boards, hospitals, trade unions and industry associations.
  • Helped manage the Grand Openings of two of Ontario’s biggest casino resorts: Niagara Fallsview and Caesars Windsor.