Dave is an adept writer and meticulous project manager who spearheads multi-layered communications strategies, weaving together messages, images, issues and channels to connect with diverse audiences. He oversees Enterprise’s event management practice and has a keen understanding of project management and logistics.
WHAT DRIVES ME
“Developing and executing communications strategies requires a combination of right-brain creativity and left-brain logic. I am driven by getting both halves right—creating great messaging and ensuring it is well-delivered.
To achieve that balance, I have long followed what I call the “ATOM” Strategy – Audiences (who we’re trying to reach), Tactics (how we reach them), Objectives (what we want them to do, think or feel) and Measurement (tracking the results and adjusting as needed).”
- Former national broadcast journalist, nominated for an ACTRA award for radio documentary writing and producing.
- Served as Deputy Press Secretary for the Ontario Liberals.
- More than 20 years at Enterprise in a senior consulting role for numerous private companies, government ministries and agencies, school boards, hospitals, trade unions and industry associations.
- Helped manage the Grand Openings of two of Ontario’s biggest casino resorts: Niagara Fallsview and Caesars Windsor.