How We Helped: Corby Spirit and Wine’s 5th Annual Corby Safe Rides Campaign

For the fifth year in a row, Corby Spirit and Wine provided free, safe rides for Torontonians on New Year’s Eve by sponsoring the entire TTC network as part of the annual #CorbySafeRides program.

Enterprise worked on a content-driven public relations campaign to help build awareness and better connect the Corby brand name with the annual initiative. The campaign was anchored by an influencer and media kickoff event, a public-facing pop-up and influencer/media outreach.

“This campaign without all your help, energy and awesome ideas and hard work would not have been possible. You rocked it.” – Valerie Brive-Turtle, Director of Communications, PR and S&R, Corby Spirit and Wine.

As part of the campaign, we provided video and graphic design services, influencer and media relations, event planning and logistics, social media content/management and digital advertising. We also secured media partnerships, contesting and sponsored content with Indie88 and various influencers and media.

Thanks again to Corby for taking on this awesome initiative and promoting safe transportation and responsible consumption – please don’t drink and drive!

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