Sir Al-Nashir Jamal, Canadian and international expert in building partnerships, joins Enterprise as Member of Advisory Board

Jamal joins Chair David de Launay and founding member Lloyd Girman on the Enterprise Advisory Board, with a focus on infrastructure, resource development and other community-led and owned projects.

Al-Nashir Jamal, President and Managing Partner of Alliance International Inc., with global experience in facilitating private-public-community partnerships, has joined Enterprise as a member of the firm’s Advisory Board.

Jamal brings decades of Canadian and international experience to a team that includes two of Canada’s most renowned experts in First Nations relations. He joins David de Launay, Enterprise Advisory Board Chair and former Ontario Deputy Minister of Northern Development and Mines, and founding Board member Lloyd Girman, a former Deputy Minister of Northern Development with the government of Manitoba.

“Al-Nashir is an important addition to the Enterprise team, and we are so pleased he’s decided to join Lloyd Girman and David de Launay. This vital work will see real benefits for Indigenous communities and the Canadian economy at large,” said Enterprise CEO Barbara Fox.

The Advisory Board will work to create community-led and owned projects, with an approach that understands the unique and evolving relationships between local communities, corporate Canada, and federal, provincial, territorial and Aboriginal governments.

As a member of the Advisory Board, Jamal will assist Enterprise in its work to cultivate partnerships for sustainable natural resources and infrastructure development.

Jamal has spent over 30 years working with business, governments and international development organizations, and has been involved in various sectors including mining, oil and gas, aviation, hydro-power, and infrastructure development.

He developed the first-ever 100 per cent Aboriginal owned hydro-power generating project in Canada, and was instrumental in initiating the combined Land Claim and Self Government  negotiations with the Governments of Canada and the Northwest Territories — that eventually helped pave the way for the creation of Canada’s diamond mining industry.

“Enterprise is working to establish lasting and mutually beneficial partnerships for local communities with the new Advisory Board. I’m really looking forward to seeing what the combined expertise of Al-Nashir, David and Lloyd will be able to accomplish for Indigenous and other communities across Canada,” said Enterprise President Jason Lietaer.

There are several major projects currently in various stages of discussion and approval that will demonstrate the strength of Enterprise’s new approach to engaging communities, resource companies and financial institutions, Lietaer said.


Enterprise continues as Canada Blooms agency of record

Toronto public relations firm to partner with Canada’s largest flower and garden show for ninth year

TORONTO, ON (January 4, 2019) – Toronto-based public affairs and public relations firm, Enterprise, is proud to announce that it will continue to be the agency of record for Canada Blooms for 2019.

Canada Blooms, presented by Marks Choice, is the largest flower and garden show in Canada. This year marks the 23rd anniversary of the festival in Toronto and the ninth year of co-locating with The National Home Show.

“We are extremely excited to be working with Canada Blooms again this year,” says Stephen Murdoch, VP Public Relations at Enterprise. “Canada Blooms is a wonderful festival that strives to inspire, educate and connect people through all aspects of horticulture and we look forward to sharing the festivals vibrant stories across Canada.”

Canada Blooms will take place from March 8- 17, 2019 to August 12, 2018, at the Enercare Centre.

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About Enterprise:

Enterprise is a leading Canadian public affairs firm with expertise in government relations, digital communications and public relations. Our public affairs agency has offices in Toronto, Ottawa and Niagara. Our team is comprised of highly qualified professionals with extensive experience and diverse backgrounds in government, business, communications and media. We are well versed in the myriad issues, concerns and challenges facing different parts of the country. We specialize in engaging the media and developing successful communications campaigns that meet the objectives of our clients.


Enterprise selected as La Prep’s agency of record

The upscale bistro-style quick-service restaurant partners with Toronto pubic relations firm.

TORONTO, ON (January 2019) – Toronto-based public affairs and public relations firm, Enterprise, is proud to announce that it has been selected as the agency of record for La Prep.

La Prep specializes in freshly prepared innovative sandwiches, salads, baked goods and specialty coffees. They use quality and fresh ingredients with an array of delicious menu items created daily in their kitchens.

“We are thrilled to be working with La Prep,” says Stephen Murdoch, VP Public Relations at Enterprise. “They are doing some really exciting things in culinary space and we’re looking forward to sharing their stories of fresh, delicious food over the coming months.”

Enterprise will develop and implement a strategic influencer engagement and media relations campaign to increase consumer awareness of La Prep and drive business to their various locations.

La Prep currently has more than 55 locations across Canada in office towers, regional shopping centres and institutions, such as universities and airports. The restaurant chain expects to continue significant expansion under its new branding, including the addition of up to 10 new locations in Ontario over the coming year.

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About Enterprise:

Enterprise is a leading strategic communications, government relations and public relations firm. With offices in Toronto, Ottawa, and Niagara, our consulting team brings together professionals with experience in government, business, communications and media. We combine practical experience with a proven approach and a campaign mindset that focuses on key audiences and reaching them to achieve measurable results to clients in the public and private sectors.

Campaign Experts Join Growing Enterprise Government Relations Practice

Enterprise, a leading Canadian government relations and public affairs firm, is growing again with the addition of Semhar Tekeste and Katie Heelis to its team of experts.

Semhar Tekeste brings a decade of experience on Parliament Hill and working on election campaigns, including in the Conservative war room in the 2015 federal election, to her role as senior public affairs consultant.

Tekeste has advised federal cabinet ministers including former Minister of Natural Resources Greg Rickford, who was recently elected MPP and appointed Ontario’s Minister of Energy, Mines, Northern Development and Indigenous Affairs for the Ford government, and oversaw stakeholder outreach for the Leader of the Official Opposition. She brings policy expertise in natural resources and mining, telecommunications and digital economy, and Canadian culture and arts, and has extensive experience fostering strong working relationships with stakeholders, senior officials and the greater public.

Katie Heelis joins the firm as public affairs consultant after spending the past two years at Queen’s Park in the office of two former Ontario health ministers.

Heelis served as issues manager and policy advisor in the Ministry of Health and Long-Term Care, providing strategic advice on a wide-range of health policy files including mental health and addictions, Indigenous health-care, chronic disease prevention, the legalization of cannabis, and pharmaceutical policy. She also brings political acuity from her involvement in political campaigns, in addition to a background in research as a Research Fellow at an independent and non-partisan think-tank.

“We are thrilled to welcome Semhar and Katie to Enterprise as we expand our team at this exciting time of change in the province,” says Enterprise CEO Barbara Fox. “Both women bring strong experience from inside government and on election campaigns and are highly respected by their former colleagues at Queen’s Park and on Parliament Hill.”

“With Katie and Semhar, we’re adding top talent from two levels of government who know the current issues and political landscape better than most,” says Jason Lietaer, Enterprise President. “It’s an exciting time for our firm and we’re looking forward to having them on our team as we continue to grow.”

Barbara Fox helps launch YMCA GTA Sweat for Good campaign

Enterprise CEO Barbara Fox recently participated in the YMCA of Greater Toronto (GTA) largest exercise ball demonstration/class, helping break the GUINNESS WORLD RECORDS™ title.

The record-breaking event was held on Jan. 11 to launch the organization’s “Sweat For Good” campaign, which Barbara is proudly supporting through her work on the YMCA GTA Board. Children, adults and fitness enthusiasts from across the city gathered to sweat the morning away in support of the campaign aimed at raising awareness about social issues.

“I’m honoured to be on the Board and a part of this campaign,” Fox says. “It’s an excellent cause and participating in a GUINNESS WORLD RECORD-breaking exercise class was a fun, fitting way to kick things off.”

According to the Sweat For Good webpage, sweat is universal; everyone can relate to it. No matter your gender, ethnicity, age, race, sexual orientation, religion, income level, size or shape, everybody’s sweat is the same. But when you break it at the Y, it means more: it’s for positive change, for belonging, for potential, for hope, for diversity, for dignity. When people sweat together, they Sweat For Good – for the strength, drive and commitment behind all the social good that makes the YMCA possible.

The above video compilation from the event showcases the many dedicated people who came out to help break the record and Sweat For Good. For more information on the campaign, visit

Enterprise selected for Government of Ontario Public Relations and Communications Services Pool

Enterprise has once again qualified as a member of the Government of Ontario Public Relations and Communications Services Pool – a position the firm has held since 1997.

The announcement follows a highly competitive process where agencies are required to produce an extensive written document and present their qualifications before an Advertising Review Board panel.

“Enterprise has been a proud member of the province’s Public Relations and Communications Services Pool since it was formed two decades ago,” says Barbara Fox, CEO of Enterprise. “The fact we’ve been successful in competing to maintain our membership through a time when our industry has evolved so dramatically is a testament to the work we do and the team we’ve built.”

Government ministries and agencies can access services of firms in the Pool without going through a formal RFP process.

To qualify, firms must demonstrate their understanding of government and ability to work with government ministries and agencies to deliver strategic communications, digital, media relations, public consultation and engagement, research, and related services in a rigorous open competition every three to five years.

“We’ve been able to do some interesting and important work through the Pool and we’re excited to continue to compete for work for the next several years,” says Jason Lietaer, President of Enterprise.

Over the past year, the firm has been selected through the Pool to work on a variety of projects, adding to its extensive portfolio of public sector clients, including dozens of ministries, agencies and organizations.

Dennis Matthews joins Enterprise

Enterprise is pleased to announce that Dennis Matthews has joined the firm as a Vice President, Marketing and Communications.

“Dennis brings a wealth of marketing, digital and communications experience to the firm from both the public and private sector. He has served as an advertising and marketing advisor in the Prime Minister’s Office, held a senior strategic communications role for a federal party leader and been involved in numerous election campaigns across the country. His private sector experience includes leading marketing and digital operations for a major media company in Toronto.”

“We are thrilled to have someone of Dennis’s calibre, experience and ability at Enterprise,” CEO Barbara Fox said. “He will bring invaluable insight in helping our public and private sector clients achieve their communications, marketing and public policy goals.

Dennis is a skilled marketer with a strong understanding of what it takes to effectively engage audiences and move opinion to generate measurable results.

“Digital strategies and tactics are critical in delivering successful communications and public affairs campaigns,” Enterprise President Jason Lietaer said. “Dennis has spent his entire career working and demonstrating excellence in this area. We’re thrilled to have him.”

Enterprise’s philosophy is to look inside, find the emotional barriers to effective communications and the drivers that will overcome them.

“We’re able to look inside because our consultants come from the inside, at senior levels in government, journalism, and public affairs. Dennis brings a unique senior insider’s perspective to help ensure our clients’ success,” Lietaer said.

Enterprise is a leading Canadian communications, public relations and government relations firm with offices in Toronto, St. Catharines and Ottawa.

Enterprise heads to Vancouver for Push for Change Finale

Enterprise’s Kathryn Lawler is spending the week on the west coast to assist with the final leg of The Push for Change, a cross-Canada walk for youth homelessness, which wraps up this week in Vancouver.

Founded by Joe Roberts, who was homeless as a youth but turned his life around to become a CEO, The Push for Change helps raise awareness and funds for the 35,000 Canadian youth still living on the streets.

“I’m so glad to have been a part of something so crucial to Canadians,” said Lawler, who’s been working closely with one of Joe’s largest supporters and sponsors, The United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry (UA Canada), which has been instrumental in helping The Push for Change rally support across the country. “The support Joe has received so far from local residents, media, government officials and organizations like UA Canada has been amazing.”

Lawler will be present as Joe’s walk comes to a close and will be documenting her time in Vancouver with The Push for Change online. Follow her on Twitter and Instagram @kathrynlawlr for updates from her trip, in addition to Enterprise’s Twitter and Instagram.

The walk is personal for Joe, who was once homeless and a frequent drug user on the streets of Vancouver. Through the help of a police officer, hockey coach and his mother, Joe was able to get clean, return to school and make his first million by 35.

Lawler and Enterprise have worked together with The Push for Change team to garner massive media coverage across the country in the past twelve months. The efforts have resulted in more than 480 media hits and more than 82 million media impressions since August alone, and are set to reach higher numbers as the walk culminates this week.

Raising more than $500,000, Joe has been endorsed by Prime Minister Justin Trudeau, named one of Shaw’s 50 Outstanding Canadians and has engaged in more than 500 community events across the country since beginning his walk on May 1, 2016 in St. John’s, Nfld.

Alongside thousands of expected supporters, Joe will complete his final nine kilometres through downtown Vancouver on Sept. 29 – a major milestone for Joe and all who’ve supported the initiative.

“This project will always be close to my heart,” Lawler said. “It’s not everyday that you get to be part of such a special movement. My favourite memories are talking to journalists and helping tell the story about the impact Joe is having on Canadians and beyond. We’re so lucky to have an advocate like him doing something so positive.”

More information on The Push for Change can be found here.