A skilled client strategist and relationship manager, Betsy’s work primarily focuses on corporate communications. She routinely uses her deep experience in reputation management, brand and narrative development and stakeholder engagement to meet clients’ needs.
WHAT DRIVES ME
“Great communications work is founded on making connections. That starts with building strong relationships – true partnerships – with my clients by taking the time to truly understand their business so I can always keep the big picture in mind. But that approach has to extend connecting with and understanding their audiences, so that the work we do will resonate and make a difference.”
- Years of experience building and executing strategic plans, PR and stakeholder engagement programs, with a particular expertise in brand narrative communications and employee engagement
- Corporate brand development, from core narrative to brand architecture and brand asset creation
- Internal communications, crisis and change management strategic counsel for corporate communications and C-suite executives in corporate and not-for-profit organizations
- Extensive background managing complex, multi-disciplinary client accounts across a wide range of industries