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MPAC


Challenge

Lack of public understanding and acceptance of Current Value Assessment led to extremely negative media coverage and stakeholder and public outrage over MPAC.

Result

As a result of our work, during the 2005 assessment update more than 70 per cent of media coverage was deemed positive or neutral, a drastic improvement over the 2003 update. In the 2008 update, media coverage declined even further with minimal negative coverage.

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