The Canadian International AutoShow, the largest consumer show in Canada and one of the largest auto shows in North America, has named Enterprise Canada as its Media Relations and Digital Agency of Record.

“Enterprise Canada impressed us with its strong integrated and in–house digital and content marketing focus and expertise. The firm’s team brings a unique combination of experience in media, marketing, events and experience in the political space, giving them the expertise to build and execute a strong campaign based public relations strategy,” said Jason Campbell, AutoShow General Manager.

“Enterprise Canada will work closely with all of our manufacturers, sponsors and key show exhibitors to help share stories from the AutoShow with both local and international media, and help ensure our show’s voice in the digital space is strengthened and maintained throughout the year,” Campbell said.

More than 1,000 new cars, trucks and SUVs as well as concept cars, classic cars, motorcycles and alternative energy vehicles will be on display at the AutoShow from February 12 to 21, 2016 at the Metro Toronto Convention Centre. The AutoShow attracted more than 313,000 visitors from Canada and the United States in 2015.

Plans are now underway to build on that success, according to Stephen Murdoch, Vice President, Public Relations at Enterprise Canada.

“We’re delighted to be working with the AutoShow. This is an iconic show, not only in Toronto but across the country and internationally,” Murdoch said.

“There is a huge thrill to seeing and actually being able to touch the new models on display, to sit in the seats and experiment with the advanced technology. This show captures the imagination of anyone who visits. It has universal appeal. We see almost limitless opportunities to communicate this excitement and introduce new visitors to the show,” he added.

In addition to the AutoShow, the firm provides publicity services to major shows and events including the Royal Winter Fair, Canada Blooms and the Gourmet Food and Wine Expo.

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